Ad Tracker Integration Guidelines
Contents |
Overview of Ad Tracker Integration
InMobi Ad Tracker is a new conversion tracking platform that helps you track the post-click conversions of your mobile web and app campaigns across all your advertising channels. There is no limitation to what can be tracked: downloads, leads, registrations, purchases, and so on. You can even track multiple conversion events for the same campaign, and this across ad networks.
This document covers the integration methods for InMobi Ad Tracker. The following high-level steps are required for successful integration:
- Step 1: Create your Ad Tracker account.
- Step 2: Register the application or website that you are promoting.
- Step 3: Integrate the InMobi Ad Tracker SDK (application) or JavaScript tags (mobile web).
- Step 4: Generate one tracking URL per advertising channel. Use these tracking URLs as the Landing Pages of the respective campaigns.
Creating an Ad Tracker Account
To create an InMobi Ad Tracker account, perform the following steps:
- Go to https://adtracker.inmobi.com/
- Click Register.
- Complete the registration process, and a confirmation mail will be sent to the email address you provided.
- Click the activation link in the email to activate your Ad Tracker account.
Registering Applications and Mobile Sites
The first step in using InMobi Ad Tracker is to register your application or mobile website on our platform. When registering your app or site, you will need to answer 3 questions:
- What is the Market URL (app) or Website URL (mobile web) of the proposition you are advertising?
- What are the goals (or objectives) of the campaign you would like to track? These could be anything from downloads, leads, registrations, purchases, and so on. You can also select multiple goals.
- What are the advertising channels on which your campaign is running? We will be generating one tracking URL per channel in order to associate conversions to the right channels. You will need to use these tracking URLs as your landing page when setting up your campaign across channels.
Given here are step by step instructions.
iOS and Android
To register your application with InMobi Ad Tracker, perform the following steps:
- Login to https://adtracker.inmobi.com.
- Click Application in the left navigation bar.
- Click Add Application, in the Applications page.
- In the Add Application – Step 1 page, select the App Type as ios or android.
- In the Market URL field, enter your app’s market URL.
- In the Application Name field, enter a name for your app.
- Click Add Application.
- In the Add Application – Step 2 page, select goals from the list of goal options provided.
- OPTIONAL: If your goal is not listed, click Add New Goal, enter a new goal name, and then click Add Goal, to return to the Add Application – Step 2 page.
- After specifying the goals, click Add Goals.
- In the Add Application – Step 3 page, select the ad networks where you want to register your app.
- OPTIONAL: If an ad network is not listed, click Add Network, enter a Network Name, a URL to the logo, and then click Add Network, to return to the Add Application – Step 3 page.
Note: If you do not want to mention the network’s name, you can assign any other name to it. For example, Network 1, Network 2, and so on. - OPTIONAL: If you would like to generate multiple tracking URLs for a single channel, for example, to differentiate conversions from multiple campaigns, you can use the Tags functionality. We will generate one tracking URL per Channel/Tag pair. Click in the Tags cell for any network to enter tags.
- Click Add to Application. You will be shown the Applications page.
After you have registered your application with InMobi Ad Tracker, you are only two steps away from tracking your mobile conversions:
- Step 2 – Integrate the InMobi Ad Tracker SDK.
- Step 3 – Generate one tracking URL per advertising channel. Use these tracking URLs as the Landing Pages of the respective campaigns.
Mobile Web
To register your mobile website with InMobi Ad Tracker, perform the following steps:
- Login to https://adtracker.inmobi.com.
- Click Application in the left navigation bar.
- Click Add Application, in the Applications page.
- In the Add Application – Step 1 page, select the App Type as website.
- In the Website URL field, enter your website’s URL.
- In the Website Name field, enter a name for your website.
- Click Add Application.
- In the Add Application – Step 2 page, select goals from the list of goal options provided.
- OPTIONAL: If your goal is not listed, click Add New Goal, enter a new goal name, and then click Add Goal, to return to the Add Application – Step 2 page.
- After specifying the goals, click Add Goals.
- In the Add Application – Step 3 page, select the ad networks where you want to register your site.
- OPTIONAL: If an ad network is not listed, click Add Network, enter a Network Name, a URL to the logo, and then click Add Network, to return to the Add Application – Step 3 page.
Note: If you do not want to mention the network’s name, you can assign any other name to it. For example, Network 1, Network 2, and so on. - OPTIONAL: If you would like to generate multiple tracking URLs for a single channel, for example, to differentiate conversions from multiple campaigns, you can use the Tags functionality. We will generate one tracking URL per Channel/Tag pair. Click in the Tags cell for any network to enter tags.
- Click Add to Application. You will be shown the Applications page.
After you have registered your website with InMobi Ad Tracker, you will be provided with JavaScript tags and tracking URLs. You are only two steps away from tracking your mobile conversions:
- Step 2 – Integrate the InMobi Ad Tracker JavaScript tags.
- Step 3 – Generate one tracking URL per advertising channel. Use these tracking URLs as the Landing Pages of the respective campaigns.
Integrating the InMobi Ad Tracker SDKs
InMobi Ad Tracker supports both Android and iOS applications. You will need to integrate the respective SDK within your app.
Download the SDK bundles here:
For information on integrating the SDK with your apps, click the following links:
Integrating the InMobi Ad Tracker JavaScript Code
For InMobi Ad Tracker to track conversions on your mobile website, you will have to integrate JavaScript code within your site. We will provide you one JavaScript code snippet per goal.
You will need to copy and paste each JavaScript snippet at the respective conversion point on your website. For instance, if you want to track purchases, you will have to paste the JavaScript code on the Thank You page where the purchase is confirmed.
To access the JavaScript code associated with a given goal, first navigate to the Goals section in the InMobi Ad Tracker platform.
Then click on a goal and retrieve the JS code.
Generating Your Tracking URLs
After you have registered your app/site and completed your SDK/JavaScript integration with InMobi Ad Tracker, the last step is to generate your tracking URLs and use them as Landing Pages of your different campaigns. InMobi Ad Tracker will generate one tracking URL per app/site, ad network, and tag combination.
IMPORTANT: When you are running your ad campaigns on other ad networks, and when you are asked for a Landing Page URL of your app/site, you need to provide the Tracking URL that Ad Tracker generates for that ad network, as the Landing Page URL.
To generate your tracking URLs, login in your InMobi Ad Tracker account and select your app/site. The Tracking URL section contains all the tracking URLs previously generated.
You can export your tracking URLs to a CSV file or copy them to your clipboard by clicking on the individual URLs. You can also click Update Networks to generate new tracking URLs, either by adding new channels, or by creating additional tags for existing channels.
More Information
If you have any integration queries, please contact adtracker@inmobi.com.
For more information on your InMobi Ad Tracker account, visit our Help Center.
